The Concepts x New Balance 992 “Low Hanging Fruit” is a collaboration by the Boston based sneaker boutique on a colorway of the lifestyle shoe inspired by a pioneering fruit seller. The “Low Hanging Fruit” looks to Frieda Rapoport Caplan, the founder of Frieda’s, Inc. a wholesale produce distributor that helped introduce the kiwi fruit to an audience outside of its country of origin, China. The “Low Hanging Fruit” has a brown suede upper reminiscent of a kiwi’s fuzzy skin. Hits of lime accent the reflective “N” on the sides and the “Concepts” branding window on the tongue and heel. Additional kiwi-colored accenting can be found on the heel of the white midsole. The shoe’s strawberry-printed insole is a shout out to the kiwi-strawberry flavored drinks that became popular in the 1990s, specifically ‘96, the year Concepts first opened. Each pair comes housed in a special box design, which was only available if purchased directly from Concepts. Release date: November 20, 2021 Special Box - Low Hanging Fruit
