The New Balance 990v4 "Pink Ribbon" women's sneaker is made for runners and features an all-over pink leather and mesh upper. Dubbed the "Pink Ribbon," this 990v4 style is one of many New Balance shoes that brings awareness to the Susan G. Komen foundation, a leading charitable organization that raises money to find a cure for breast cancer. The recognizable pink ribbon is positioned below the 990 logo on the lateral heel. Finally, premium cushioning and stability deliver a comfortable ride with New Balance ENCAP technology. PINK RIBBON